The paramount and most urgent duty of every Bahá’í.

Shoghi Effendi

 Having grasped the significance of these words, having obtained a clear understanding of the true character of our mission, the methods to adopt, the course to pursue, and having attained sufficiently the individual regeneration—the essential requisite of teaching—let us arise to teach His Cause with righteousness, conviction, understanding and vigor. Let this be the paramount and most urgent duty of every Bahá’í. Let us make it the dominating passion of our life. Let us scatter to the uttermost corners of the earth; sacrifice our personal interests, comforts, tastes and pleasures; mingle with the divers kindreds and peoples of the world; familiarize ourselves with their manners, traditions, thoughts and customs; arouse, stimulate and maintain universal interest in the Movement, and at the same time endeavor by all the means in our power, by concentrated and persistent attention, to enlist the unreserved allegiance and the active support of the more hopeful and receptive among our hearers. Let us too bear in mind the example which our beloved Master has clearly set before us. Wise and tactful in His approach, wakeful and attentive in His early intercourse, broad and liberal in all His public utterances, cautious and gradual in the unfolding of the essential verities of the Cause, passionate in His  appeal yet sober in argument, confident in tone, unswerving in conviction, dignified in His manners—such were the distinguishing features of our Beloved’s noble presentation of the Cause of Bahá’u’lláh. 

If we all choose to tread faithfully His path, surely the day is not far distant when our beloved Cause will have emerged from the inevitable obscurity of a young and struggling Faith into the broad daylight of universal recognition. This is our duty, our first obligation. Therein lies the secret of the success of the Cause we love so well. Therein lies the hope, the salvation of mankind. Are we fully conscious of our responsibilities? Do we realize the urgency, the sacredness, the immensity, the glory of our task?

Shoghi Effendi: Bahá’í Administration